Canon MARKETING PLAN April 15th 2012 Table of Contents Statement of Confidentiality & Non-Disclosure 3 EXECUTIVE SUMMARY 4 1. SITUATION ANALYSIS 5 1.1 Industry Analysis 5 1.2 Sales Analysis 6 1.3 Competitive Analysis 8 1.4 Customer Analysis 11 1.5 SWOT Analysis 11 2. OBJECTIVES 12 2.1 Corporate Objectives 12 2.2 Marketing Objectives 12 3.1 Market Segmentation Strategy 13 3.2 Targeting Strategy 13 3.3 Product Life Cycle 14 3.4 Potential Strategies 14 3.5 Core Strategy 15 4. MARKETING PROGRAMS 17 4.1 Marketing Mix 17 4.2 Loyalty Programs 20 4.3 Customer Service & Support 20 4.4 Market Research 20 4.5 Trust and Credibility 20 4.6 Trade Promotions 20 5. Others local brands will not have obvious effect on us because of their shortage of technology and time to market.

Canon also has implemented the Excellent Global Corporation Plan, which is a series of 5 year phases starting in 1996, that sets key targets to be achieved. These targets are key in guiding Canon's overall marketing strategy.

1.1.2 Trends and Drivers According to our market research, the major trends change a little in digital camera industry. These changes attribute to the improvement of people’s living standards. To some extend, fashionable home appliances has become a symbol of one’s status. Most people purchase new digital cameras mainly because of the limitation of current cameras’ functions. They pursue not only a slim and stylish camera body, but also a high quality of its functions, such as high pixel, highly effective optical image stabilizer and so on. Most of our consumers are the young who have received higher education, and the middle-aged people who have established their occupation and their social status, always the female. 1.1.3 Legal, Political & Economical Factors 1983 CIC 18.

Driver Printer Hp Laserjet P10006. Download Gba Untuk Hp Blackberry. Laws which establish a penalty, restrict the free exercise of rights, or contain an exception from the law are subject to strict interpretation. Olim: 1917 CIC 17. Laws that establish a penalty, or that restrict the free exercise of a right, or that contain an exception to the law, are subject to strict interpretation.

1983 CIC 213. The Christian faithful have the right to receive assistance from the sacred pastors out of the spiritual goods of the Church, especially the word of God and the sacraments. Know yourself, and you can fight a hundred battles with no danger of defeat’. Hence, the company must make marketing plan systematically, in terms of its objectives and missions, if it pursues maintaining a high level of operating efficiency, and achieving above-average returns. The role of situation analysis Situation analysis is an essential first step in the process of marketing plan. Jain (2004) states situation analysis is an important way in terms of forecasting the shape of things, analyzing. Threats.9 Marketing Opportunity Analysis10 Marketing Plan Summary.11 Target Market11 Competitive Benefits12 Positioning Statement.12 Promotional Plan12 Gaming Conferences.13 Online Promotion and Advertising13 Beta Release for Critics14 Product Marketing and Cost14.

Competition make Langkawi cannot get a development very well, that is the reason why Langkawi cannot be the world-wild attraction. A right marketing plan can make Langkawi give full play to its advantages and make up for weakness, and then get a good development of marketing. Setting marketing objectives, confirm target markets, use marketing strategies to develop a marketing plan for Langkawi is the focal point of this article. Introduction Langkawi, “The Island of Legend” is located 108 kilometers northwest.